Privacy Policy

The Breast Cancer HK (“the breasthk”) is concerned to ensure that all personal data submitted through the breasthk are handled in strict adherence to the relevant provisions of the Personal Data (Privacy) Ordinance (PD(P)O).

Collection of Information

The breasthk will record the visits to by using cookies and page tagging without collecting any personal identifiable information of users.


A cookie is a small amount of data created in a computer when a person visits a website on the computer. It often includes an anonymous unique identifier. A cookie can be used to identify a computer. It, however, is not used to collect any personal information. In other words, it does not have the function of identifying an individual user of the website.Cookies are used by the breasthk to collect statistics about the number of visits of users to breasthk and the users’ preference of websites and online services offered on breasthk.You may choose to accept or reject cookies. If you reject the cookies, you will not be able to use some of the functions of breasthk, such as saving your preferences in using the breasthk and accessing some online services on breasthk.

Page tagging

Javascript and pixel tags are used to collect statistics on customer usage patterns of breasthk and online services offered on breasthk; and for tracking the performance of our online advertisements. A pixel tag is a transparent image placed on certain webpages to collect data on user activities. The collected data are aggregated and analysed for measuring the effectiveness, improving the usability of breasthk and the services / online advertisements provided on breasthk. No personal or identifiable information about a visitor would be collected.You may disable JavaScript on your computer. Disabling JavaScript should not affect your access to breasthk, but you will not be able to use some of the breasthk functions, including changing text size, the chatbot function and accessing online services offered through breasthk.

Provision of Personal Data

For different purposes and at different times you may be invited to provide personal data to the breasthk on a voluntary basis. Personal information may include name, telephone number, mailing address or e-mail address. The Breasthk will specify the collection purpose and intended usage of your data when it invites you to provide such information and advise you how you may request access to or correction of the personal data provided.Unless permitted or required by law, the breasthk will not disclose your personal data to any third parties without your prior consent. Breasthk uses SSL protocol to encrypt data during network transmission to protect your personal data. All personal data you provide to the breasthk are secured, and access to them is restricted to authorised personnel only.

Search Service

Search service on breasthk is provided by an independent contractor of the breasthk. We are advised by the independent contractor that it does not collect personal identifiable information while serving search results through breasthk. The independent contractor will share the anonymous data it collects through the search service with the breasthk for compiling traffic analysis. The Breasthk will not match the data obtained from any such search activity with any personal data possibly held by the breasthk

Chatbot Function

Chatbot function on breasthk would not request you to provide any personal identifiable information. To secure the protection of privacy of individuals with respect to personal data, you should not provide any personal identifiable information using the function.